• Toni Perling

    Copywriter / Listings Editor at Goldstar.com

    Feminist Media Critic / Blogger at FemmeCritic.com

    Creator / Editor DoggieNames.com


    Web Content Provider & Strategist

    TV Critic / Fan Girl / Nerd

  • I'm a copywriter/editor, content creator/strategist, site designer and online marketer for a variety of top-tier websites, including goldstar, Home depot, Publishers' weekly, dogster and others.

    i'm also A longtime WGA member and television screenwriter-Producer, with credits in non-fiction, documentary, informational, long-form, comedy and drama series.


    I blog about film and television at the feminist site femmecritic.com.


  • toni perling's EXPERIENCE


    Goldstar Events, Inc.

    Sr. Copywriter / Listings Editor 

    Apr 2010 – Present

    • Create engaging event descriptions and sales copy for more than 10 million users of live entertainment ticketing site
    • Proofread, fact-check and edit to AP Style
    • Research and write editorial content that matches voice and utilizes SEO keywords
    • Data entry through custom CMS
    • Collaborate with account execs on campaigns
    • Provide customer-service support

    Various Websites

    Freelance Writer/Content Provider

    Jan 2014 – Present

    • Clients include Home Depot for Creative Drive Agency, Publishers Weekly, Oz Magazine, Dogster
    • Blogger/creator FemmeCritic.com, DoggieNames.com
    • Content ranges from essays, advertorials and blog posts to scripts, lists, how-tos, reported articles and features.
    • Topics/interests include film/TV/books, pets, design, fashion, crafting, true crime, medical.

    Various Non-Fiction Television

    Freelance Writer/Story Producer

    Jan 2004 – Mar 2010

    • Writer/post story producer for reality, design, competition, and informational shows including Mike Mathis Productions “I Didn’t Know I Was Pregnant” (Discovery); GRB Entertainment’s “Luxe Life” (Travel Channel) and “Diagnosis X” (TLC); Pietown TV’s “ReDesign” (HGTV); 10x10 Entertainment’s “Made in the USA” (USA Network) and “Kitchen Trends” (HGTV).  See complete credits.

    Various TV Series & Movies

    Freelance Writer/Story Editor

    Jul 1992 – August 2005

    • Writer of various produced network and cable television comedy and drama series episodes, including “Dr. Quinn, Medicine Woman,” and television movies, including NBC’s “Dying to Dance,” “Vanished Without a Trace,” and PAX Network’s “Terminal Error”
    • Researched, developed and pitched ideas to networks, production companies
    • Member WGA, ATAS

    SEIU-UHW & Others

    Communications Specialist

    Sept 2005 – Sept 2009

    • Coordinated press, publicity and public relations for United Healthcare Workers-West, which represented more than 150,000 union members, and Saving the Lives of Our Own, an organization dedicated to keeping the Motion Picture Television Fund nursing home open after a planned closure was announced in January of '09
    • Clients also included Writer's Guild of America West and the Clean Car Wash Campaign
    • Wrote and distributed press releases, flyers and other supporting materials
    • Secured major network and local coverage for rallies, strikes and other worker-focused initiatives
  • toni Perling's tv credits

  • toni perling's EDUCATION


    Northwestern University

    BS Communications / Radio-TV-Film

    Campus Activities: 

    Creative Writing for the Media program, Rubber Teeth humor magazine, Academy of Television Arts and Sciences Internship winner in Episodic Series


    Alumni Activities:

    NU Club of LA Past Co-President, serving more than 7,500 members


    NU Club of Atlanta Board Member

  • toni perling's SKILLS


    Copywriting & Copy Editing

    Graphic, Web & T-Shirt Design

    Television & Screenwriting

    Content Creation & Strategy

    Microsoft Office / Google Suite / Various CMS

    Public Relations / Publicity

  • toni Perling's REFERENCES


    Federico Gonzalez-Runnebaum

    Content Creator

    Toni hired me as an editor to punch up a pitch reel she had put together for a show she was developing. She has a keen, incisive sense of story and a strong vision, with which she unfalteringly guides a project through development, production, and post. Above all, it was refreshing to work with a producer who was so positive and constructive throughout the editing process. I look forward to working with Toni again in the future.

    Val McLeroy

    Owner, Epigram

    Toni is fabulously responsible and creative. She has boundless energy and enthusiasm and approaches every situation with a positive attitude and a multitude of ideas and approaches. She always delivers on time and goes the extra distance to get the job done. I'd recommend her without hesitation.

  • find toni perling


    Greater Atlanta Area

  • CONTACT toni perling