Toni Perling

Senior Communications Officer at the CDC Foundation
Feminist Media Critic / Blogger at FemmeCritic.com
Freelance Publication Writer / TV & Screenwriter
Copywriter / Listings Editor
Web Content Provider & Strategist
TV Critic / Fan Girl / Nerd

RESUME

I'm a health communications specialist and consultant for organizations like the CDC Foundation, UHW-SEIU, Saving the Lives of our own and more.

I'm a copywriter/editor, content creator/strategist, site designer and online marketer for a variety of top-tier websites, including Home Depot, Publishers' Weekly, Dogster and others.

I'm also a longtime WGA member and television screenwriter-producer, with credits in non-fiction, documentary, informational, long-form, comedy and drama series.

I blog about film and television at the feminist site femmecritic.com.

toni perling's EXPERIENCE

CDC Foundation

Senior Communications Officer

August 2020 – present

Creating and collaborating on a variety of communications assets in support of the CDC Foundation's emergency coronavirus response, including internal and external reports, blog articles, social media
Consulting on partnerships and strategy to increase the profile of public-health workers at state, local, territorial, and tribal health departments and to share how the Foundation's emergency coronavirus response is saving and improving lives through a variety of innovative programs & partnerships

Various Websites

Freelance Writer/Content Provider

Jan 2014 – Present

Clients include Home Depot for Creative Drive Agency, Publishers Weekly, Oz Magazine, Dogster
Blogger/creator FemmeCritic.com, DoggieNames.com
Content ranges from essays, advertorials and blog posts to scripts, lists, how-tos, reported articles and features.
Topics/interests include film/TV/books, pets, design, fashion, crafting, true crime, medical.

Goldstar Events, Inc.

Sr. Copywriter / Listings Editor

Apr 2010 – Apr 2020

Create engaging event descriptions and sales copy for more than 10 million users of live entertainment ticketing site
Proofread, fact-check and edit to AP Style
Research and write editorial content that matches voice and utilizes SEO keywords
Data entry through custom CMS
Collaborate with account execs on campaigns
Provide customer-service support

Various Non-Fiction Television

Freelance Writer/Story Producer

Jan 2004 – Mar 2010

Writer/post story producer for reality, design, competition, and informational shows including Mike Mathis Productions “I Didn’t Know I Was Pregnant” (Discovery); GRB Entertainment’s “Luxe Life” (Travel Channel) and “Diagnosis X” (TLC); Pietown TV’s “ReDesign” (HGTV); 10x10 Entertainment’s “Made in the USA” (USA Network) and “Kitchen Trends” (HGTV). See complete credits.

Various TV Series & Movies

Freelance Writer/Story Editor

Jul 1992 – August 2005

Writer of various produced network and cable television comedy and drama series episodes, including “Dr. Quinn, Medicine Woman,” and television movies, including NBC’s “Dying to Dance,” “Vanished Without a Trace,” and PAX Network’s “Terminal Error”
Researched, developed and pitched ideas to networks, production companies
Member WGA, ATAS

SEIU-UHW & Others

Communications Specialist

Sept 2005 – Sept 2009

Coordinated press, publicity and public relations for United Healthcare Workers-West, which represented more than 150,000 union members, and Saving the Lives of Our Own, an organization dedicated to keeping the Motion Picture Television Fund nursing home open after a planned closure was announced in January of '09
Clients also included Writers Guild of America West and the Clean Car Wash Campaign
Wrote and distributed press releases, flyers and other supporting materials
Secured major network and local coverage for rallies, strikes and other worker-focused initiatives

toni Perling's tv credits

IMDB ME

design Gallery

Graphic, Tee and Website Design

toni perling's EDUCATION

Northwestern University

BS Communications / Radio-TV-Film

Campus Activities:

Creative Writing for the Media program, Rubber Teeth humor magazine, Academy of Television Arts and Sciences Internship winner in Episodic Series

Alumni Activities:

NU Club of LA Past Co-President, serving more than 7,500 members

NU Club of Atlanta Board Member

toni perling's SKILLS

Copywriting & Copy Editing

Graphic, Web & T-Shirt Design

Television & Screenwriting

Content Creation & Strategy

Microsoft Office / Google Suite / Various CMS

Public Relations / Publicity

Toni Perling's REFERENCES

Katie Glick
UX Writer/Content Designer-Strategist

Toni is one of the most creative writers I've ever worked with. She has a special flair for humor and is a walking encyclopedia of culture. She can pivot to pretty much any type of content and has high standards for her writing. She'll always put out high-quality content, no matter the assignment. She's also able to think beyond the assignment to consider the needs of her audience and of other departments. She's full of ideas, versatile, and eager to go above and beyond to help wherever needed.

Federico Gonzalez-Runnebaum
Content Creator

Toni hired me as an editor to punch up a pitch reel she had put together for a show she was developing. She has a keen, incisive sense of story and a strong vision, with which she unfalteringly guides a project through development, production, and post. Above all, it was refreshing to work with a producer who was so positive and constructive throughout the editing process. I look forward to working with Toni again in the future.

Val McLeroy
Owner, Epigram

Toni is fabulously responsible and creative. She has boundless energy and enthusiasm and approaches every situation with a positive attitude and a multitude of ideas and approaches. She always delivers on time and goes the extra distance to get the job done. I'd recommend her without hesitation.