Toni Perling

August 2020 – present

• Creating and collaborating on a variety of communications assets in support of the CDC Foundation's emergency coronavirus response, including internal and external reports, blog articles, social media
• Consulting on partnerships and strategy to increase the profile of public-health workers at state, local, territorial, and tribal health departments and to share how the Foundation's emergency coronavirus response is saving and improving lives through a variety of innovative programs & partnerships

Jan 2014 – Present

• Clients include Home Depot for Creative Drive Agency, Publishers Weekly, Oz Magazine, Dogster
• Blogger/creator FemmeCritic.com, DoggieNames.com
• Content ranges from essays, advertorials and blog posts to scripts, lists, how-tos, reported articles and features.
• Topics/interests include film/TV/books, pets, design, fashion, crafting, true crime, medical.

Apr 2010 – Apr 2020

• Create engaging event descriptions and sales copy for more than 10 million users of live entertainment ticketing site
• Proofread, fact-check and edit to AP Style
• Research and write editorial content that matches voice and utilizes SEO keywords
• Data entry through custom CMS
• Collaborate with account execs on campaigns
• Provide customer-service support

Jan 2004 – Mar 2010

• Writer/post story producer for reality, design, competition, and informational shows including Mike Mathis Productions “I Didn’t Know I Was Pregnant” (Discovery); GRB Entertainment’s “Luxe Life” (Travel Channel) and “Diagnosis X” (TLC); Pietown TV’s “ReDesign” (HGTV); 10x10 Entertainment’s “Made in the USA” (USA Network) and “Kitchen Trends” (HGTV).  See complete credits.

Jul 1992 – August 2005

• Writer of various produced network and cable television comedy and drama series episodes, including “Dr. Quinn, Medicine Woman,” and television movies, including NBC’s “Dying to Dance,” “Vanished Without a Trace,” and PAX Network’s “Terminal Error”
• Researched, developed and pitched ideas to networks, production companies
• Member WGA, ATAS

Sept 2005 – Sept 2009

• Coordinated press, publicity and public relations for United Healthcare Workers-West, which represented more than 150,000 union members, and Saving the Lives of Our Own, an organization dedicated to keeping the Motion Picture Television Fund nursing home open after a planned closure was announced in January of '09
• Clients also included Writers Guild of America West and the Clean Car Wash Campaign
• Wrote and distributed press releases, flyers and other supporting materials
• Secured major network and local coverage for rallies, strikes and other worker-focused initiatives