Toni Perling
toni perling's EXPERIENCE
Goldstar Events, Inc.
Copywriter / Listings Editor
Apr 2010 – Present
- Create engaging event descriptions and sales copy for more than 10 million users of live entertainment ticketing site
- Proofread, fact-check and edit to AP Style
- Research and write editorial content that matches voice and utilizes SEO keywords
- Data entry through custom CMS
- Collaborate with account execs on campaigns
DoggieNames.com
Founder/Editor-in-Chief
Jan 2014 – Present
- Maintain database of more than 2500 dog names, searchable by appearance, category and breed
- Design, write and update blog and website
- Market through social media
- Submit articles, listicles and other content to Dogster.com
- Create and execute content strategy
Various Non-Fiction Television
Freelance Writer/Story Producer
Jan 2004 – Mar 2010
- Writer/post story producer for reality, design, competition, and informational shows including Mike Mathis Productions “I Didn’t Know I Was Pregnant” (Discovery); GRB Entertainment’s “Luxe Life” (Travel Channel) and “Diagnosis X” (TLC); Pietown TV’s “ReDesign” (HGTV); 10x10 Entertainment’s “Made in the USA” (USA Network) and “Kitchen Trends” (HGTV). See complete credits.
SEIU-UHW & Others
Communications Specialist
Sept 2005 – Sept 2009
- Coordinated press, publicity and public relations for United Healthcare Workers-West, which represented more than 150,000 union members, and Saving the Lives of Our Own, an organization dedicated to keeping the Motion Picture Television Fund nursing home open after a planned closure was announced in January of '09
- Clients also included Writer's Guild of America West and the Clean Car Wash Campaign
- Wrote and distributed press releases, flyers and other supporting materials
- Secured major network and local coverage for rallies, strikes and other worker-focused initiatives
Various Websites
Marketing Consultant and Writer
Jan 2007 – Sep 2008
- Membership Executive @ InkTip.com
- CMS Specialist @ MediaAccessPro.com
- Contributing Consultant @ ehow.com, answerbag.com, bridestelevision.com
- Viral marketing through Facebook, My Space, YouTube and other viral sites, along with email and web campaigns
Various TV Series & Movies
Freelance Writer/Story Editor
Jul 1992 – August 2005
- Writer of various produced network and cable television comedy and drama series episodes, including “Dr. Quinn, Medicine Woman,” and television movies, including NBC’s “Dying to Dance,” “Vanished Without a Trace,” and PAX Network’s “Terminal Error”
- Researched, developed and pitched ideas to networks, production companies
- Member WGA, ATAS
toni perling's EDUCATION
Northwestern University
BS Communications / Radio-TV-Film
Campus Activities:
Creative Writing for the Media program, Rubber Teeth humor magazine, Academy of Television Arts and Sciences Internship winner in Episodic Series
Alumni Activities:
NU Club of LA Past Co-President, serving more than 7,500 members
NU Club of Atlanta Board Member
toni Perling's REFERENCES
Federico Gonzalez-Runnebaum
Content Creator
Toni hired me as an editor to punch up a pitch reel she had put together for a show she was developing. She has a keen, incisive sense of story and a strong vision, with which she unfalteringly guides a project through development, production, and post. Above all, it was refreshing to work with a producer who was so positive and constructive throughout the editing process. I look forward to working with Toni again in the future.
Val McLeroy
Owner, Epigram
Toni is fabulously responsible and creative. She has boundless energy and enthusiasm and approaches every situation with a positive attitude and a multitude of ideas and approaches. She always delivers on time and goes the extra distance to get the job done. I'd recommend her without hesitation.
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