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Toni Perling

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      • Toni Perling

        Communications Officer at the CDC Foundation

        Copywriter / Listings Editor at Various

        Feminist Media Critic / Blogger at FemmeCritic.com

        TV & Screenwriter

        Web Content Provider & Strategist

        TV Critic / Fan Girl / Nerd

        RESUME
      • I'm a health communications specialist and consultant for organizations like the CDC Foundation, UHW-SEIU, Saving the Lives of our own and more.

         

        I'm a copywriter/editor, content creator/strategist, site designer and online marketer for a variety of top-tier websites, including Home Depot, Publishers' Weekly, Dogster and others.

        I'm also a longtime WGA member and television screenwriter-producer, with credits in non-fiction, documentary, informational, long-form, comedy and drama series.

         

        I blog about film and television at the feminist site femmecritic.com.

         

      • toni perling's EXPERIENCE

         

        CDC Foundation

        COVID-19 Corps Communications Officer

        August 2020 – present

        • Creating and collaborating on a variety of communications assets in support of the CDC Foundation's emergency coronavirus response, including internal and external reports, blog articles, social media
        • Consulting on partnerships and strategy to increase the profile of public-health workers at state, local, territorial, and tribal health departments and to share how the Foundation's emergency coronavirus response is saving and improving lives through a variety of innovative programs & partnerships

        Various Websites

        Freelance Writer/Content Provider

        Jan 2014 – Present

        • Clients include Home Depot for Creative Drive Agency, Publishers Weekly, Oz Magazine, Dogster
        • Blogger/creator FemmeCritic.com, DoggieNames.com
        • Content ranges from essays, advertorials and blog posts to scripts, lists, how-tos, reported articles and features.
        • Topics/interests include film/TV/books, pets, design, fashion, crafting, true crime, medical.

        Goldstar Events, Inc.

        Sr. Copywriter / Listings Editor 

        Apr 2010 – Apr 2020

        • Create engaging event descriptions and sales copy for more than 10 million users of live entertainment ticketing site
        • Proofread, fact-check and edit to AP Style
        • Research and write editorial content that matches voice and utilizes SEO keywords
        • Data entry through custom CMS
        • Collaborate with account execs on campaigns
        • Provide customer-service support

        Various Non-Fiction Television

        Freelance Writer/Story Producer

        Jan 2004 – Mar 2010

        • Writer/post story producer for reality, design, competition, and informational shows including Mike Mathis Productions “I Didn’t Know I Was Pregnant” (Discovery); GRB Entertainment’s “Luxe Life” (Travel Channel) and “Diagnosis X” (TLC); Pietown TV’s “ReDesign” (HGTV); 10x10 Entertainment’s “Made in the USA” (USA Network) and “Kitchen Trends” (HGTV).  See complete credits.

        Various TV Series & Movies

        Freelance Writer/Story Editor

        Jul 1992 – August 2005

        • Writer of various produced network and cable television comedy and drama series episodes, including “Dr. Quinn, Medicine Woman,” and television movies, including NBC’s “Dying to Dance,” “Vanished Without a Trace,” and PAX Network’s “Terminal Error”
        • Researched, developed and pitched ideas to networks, production companies
        • Member WGA, ATAS

        SEIU-UHW & Others

        Communications Specialist

        Sept 2005 – Sept 2009

        • Coordinated press, publicity and public relations for United Healthcare Workers-West, which represented more than 150,000 union members, and Saving the Lives of Our Own, an organization dedicated to keeping the Motion Picture Television Fund nursing home open after a planned closure was announced in January of '09
        • Clients also included Writers Guild of America West and the Clean Car Wash Campaign
        • Wrote and distributed press releases, flyers and other supporting materials
        • Secured major network and local coverage for rallies, strikes and other worker-focused initiatives
      • toni Perling's tv credits

        IMDB ME
      • design Gallery

        Graphic, Tee and Website Design

        To Purchase

        FemmeCritic.com
        Notorious RBG
        Karma's a Bitch
        Pop Art Charlie's Angels
        Fighting Methodists
      • toni perling's EDUCATION

         

        Northwestern University

        BS Communications / Radio-TV-Film

        Campus Activities: 

        Creative Writing for the Media program, Rubber Teeth humor magazine, Academy of Television Arts and Sciences Internship winner in Episodic Series

         

        Alumni Activities:

        NU Club of LA Past Co-President, serving more than 7,500 members

         

        NU Club of Atlanta Board Member

      • toni perling's SKILLS

         

        Copywriting & Copy Editing

        Graphic, Web & T-Shirt Design

        Television & Screenwriting

        Content Creation & Strategy

        Microsoft Office / Google Suite / Various CMS

        Public Relations / Publicity

      • Toni Perling's REFERENCES

         

        Katie Glick

        UX Writer/Content Designer-Strategist

        Toni is one of the most creative writers I've ever worked with. She has a special flair for humor and is a walking encyclopedia of culture. She can pivot to pretty much any type of content and has high standards for her writing. She'll always put out high-quality content, no matter the assignment. She's also able to think beyond the assignment to consider the needs of her audience and of other departments. She's full of ideas, versatile, and eager to go above and beyond to help wherever needed.​

        Federico Gonzalez-Runnebaum

        Content Creator

        Toni hired me as an editor to punch up a pitch reel she had put together for a show she was developing. She has a keen, incisive sense of story and a strong vision, with which she unfalteringly guides a project through development, production, and post. Above all, it was refreshing to work with a producer who was so positive and constructive throughout the editing process. I look forward to working with Toni again in the future.

        Val McLeroy

        Owner, Epigram

        Toni is fabulously responsible and creative. She has boundless energy and enthusiasm and approaches every situation with a positive attitude and a multitude of ideas and approaches. She always delivers on time and goes the extra distance to get the job done. I'd recommend her without hesitation.

      • find toni perling

        tperling@gmail.com

        Twitter

        Linkedin

        818-481-3536

        Portfolio

        Greater Atlanta Area

      • CONTACT toni perling

        tperling@gmail.com
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