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Toni Perling

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    • Toni Perling

      Senior Communications Officer at the CDC Foundation

      Feminist Media Critic / Blogger at FemmeCritic.com

      Freelance Publication Writer / TV & Screenwriter

      Copywriter / Listings Editor

      Web Content Provider & Strategist

      TV Critic / Fan Girl / Nerd

      RESUME
    • I'm a health communications specialist and consultant for organizations like the CDC Foundation, UHW-SEIU, Saving the Lives of our own and more.

       

      I'm a copywriter/editor, content creator/strategist, site designer and online marketer for a variety of top-tier websites, including Home Depot, Publishers' Weekly, Dogster and others.

      I'm also a longtime WGA member and television screenwriter-producer, with credits in non-fiction, documentary, informational, long-form, comedy and drama series.

       

      I blog about film and television at the feminist site femmecritic.com.

       

    • toni perling's EXPERIENCE

       

      CDC Foundation

      Senior Communications Officer

      August 2020 – present

      • Creating and collaborating on a variety of communications assets in support of the CDC Foundation's emergency coronavirus response, including internal and external reports, blog articles, social media
      • Consulting on partnerships and strategy to increase the profile of public-health workers at state, local, territorial, and tribal health departments and to share how the Foundation's emergency coronavirus response is saving and improving lives through a variety of innovative programs & partnerships

      Various Websites

      Freelance Writer/Content Provider

      Jan 2014 – Present

      • Clients include Home Depot for Creative Drive Agency, Publishers Weekly, Oz Magazine, Dogster
      • Blogger/creator FemmeCritic.com, DoggieNames.com
      • Content ranges from essays, advertorials and blog posts to scripts, lists, how-tos, reported articles and features.
      • Topics/interests include film/TV/books, pets, design, fashion, crafting, true crime, medical.

      Goldstar Events, Inc.

      Sr. Copywriter / Listings Editor 

      Apr 2010 – Apr 2020

      • Create engaging event descriptions and sales copy for more than 10 million users of live entertainment ticketing site
      • Proofread, fact-check and edit to AP Style
      • Research and write editorial content that matches voice and utilizes SEO keywords
      • Data entry through custom CMS
      • Collaborate with account execs on campaigns
      • Provide customer-service support

      Various Non-Fiction Television

      Freelance Writer/Story Producer

      Jan 2004 – Mar 2010

      • Writer/post story producer for reality, design, competition, and informational shows including Mike Mathis Productions “I Didn’t Know I Was Pregnant” (Discovery); GRB Entertainment’s “Luxe Life” (Travel Channel) and “Diagnosis X” (TLC); Pietown TV’s “ReDesign” (HGTV); 10x10 Entertainment’s “Made in the USA” (USA Network) and “Kitchen Trends” (HGTV).  See complete credits.

      Various TV Series & Movies

      Freelance Writer/Story Editor

      Jul 1992 – August 2005

      • Writer of various produced network and cable television comedy and drama series episodes, including “Dr. Quinn, Medicine Woman,” and television movies, including NBC’s “Dying to Dance,” “Vanished Without a Trace,” and PAX Network’s “Terminal Error”
      • Researched, developed and pitched ideas to networks, production companies
      • Member WGA, ATAS

      SEIU-UHW & Others

      Communications Specialist

      Sept 2005 – Sept 2009

      • Coordinated press, publicity and public relations for United Healthcare Workers-West, which represented more than 150,000 union members, and Saving the Lives of Our Own, an organization dedicated to keeping the Motion Picture Television Fund nursing home open after a planned closure was announced in January of '09
      • Clients also included Writers Guild of America West and the Clean Car Wash Campaign
      • Wrote and distributed press releases, flyers and other supporting materials
      • Secured major network and local coverage for rallies, strikes and other worker-focused initiatives
    • toni Perling's tv credits

      IMDB ME
    • design Gallery

      Graphic, Tee and Website Design

      FemmeCritic.com
      Notorious RBG
      Karma's a Bitch
      Pop Art Charlie's Angels
      Fighting Methodists
    • toni perling's EDUCATION

       

      Northwestern University

      BS Communications / Radio-TV-Film

      Campus Activities: 

      Creative Writing for the Media program, Rubber Teeth humor magazine, Academy of Television Arts and Sciences Internship winner in Episodic Series

       

      Alumni Activities:

      NU Club of LA Past Co-President, serving more than 7,500 members

       

      NU Club of Atlanta Board Member

    • toni perling's SKILLS

       

      Copywriting & Copy Editing

      Graphic, Web & T-Shirt Design

      Television & Screenwriting

      Content Creation & Strategy

      Microsoft Office / Google Suite / Various CMS

      Public Relations / Publicity

    • Toni Perling's REFERENCES

       

      Katie Glick

      UX Writer/Content Designer-Strategist

      Toni is one of the most creative writers I've ever worked with. She has a special flair for humor and is a walking encyclopedia of culture. She can pivot to pretty much any type of content and has high standards for her writing. She'll always put out high-quality content, no matter the assignment. She's also able to think beyond the assignment to consider the needs of her audience and of other departments. She's full of ideas, versatile, and eager to go above and beyond to help wherever needed.​

      Federico Gonzalez-Runnebaum

      Content Creator

      Toni hired me as an editor to punch up a pitch reel she had put together for a show she was developing. She has a keen, incisive sense of story and a strong vision, with which she unfalteringly guides a project through development, production, and post. Above all, it was refreshing to work with a producer who was so positive and constructive throughout the editing process. I look forward to working with Toni again in the future.

      Val McLeroy

      Owner, Epigram

      Toni is fabulously responsible and creative. She has boundless energy and enthusiasm and approaches every situation with a positive attitude and a multitude of ideas and approaches. She always delivers on time and goes the extra distance to get the job done. I'd recommend her without hesitation.

    • find toni perling

      tperling@gmail.com

      Twitter

      Linkedin

      818-481-3536

      Portfolio

      Greater Atlanta Area

    • CONTACT toni perling

      tperling@gmail.com
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